As reported by German media, recently German exhibition companies enhance the holding of exhibitions in China. They will introduce technical know-how, distribution channel and link to exhibitor to China and hold some key expos in China. A number of exhibition companies will set up branch in China to cooperate with Chinese party on holding new exhibitions with quite a few of them directly transplanted from Germany to China. As announced by AUMA, German exhibition companies held 66 expos in China in 2006 and it's estimated to reach 72 this year. These expos were mainly held by Frankfurt, Hannover and Munich exhibition companies. Currently, many small exhibition companies also have planned to hold more exhibitions in China. Therefore, the competition in Chinese exhibition market will become much fiercer. Among these exhibitions, a large number had the theme of food. Nuremberg Exhibition Company founded a branch in Shanghai by the end of May this year and jointly held 2007 BioFach China with Chinese party right after that. This was the fourth time the company has transplanted its green food expo to China. In September this year, Koelnmesse held three sweet food and food exhibitions in Shanghai at the same time.